Private label watches were contracted for by a large range of companies, from Sears, Roebuck down to the smaller jewelers in the little towns. Some watch manufacturers were more liberal. Specially marked dials were said to cost 25 or 50 cents each. I don't have any exact references for the costs, but I've heard (read?) that, for some companies, if five or more watches were ordered, there was no charge for marking the movements. Just about all the watch companies, including the Swiss firms, would mark both the watch movements and/or the dials in just about any manner for any customer who wished to pay for the service. Your watch sounds like a 'private label,' or 'contract,' watch. Welcome to the NAWCC American Pocket Watch Message Board!
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